Dubai · Stainless steel, gold plated

Gold you never have to take off.

Shower in it. Swim in it. Sweat in it. And if a piece ever fails you, we replace it — no return window, no store credit, nothing posted back.

316L stainless steelPVD gold platedNext-day UAE delivery
simosimo gold-plated heart toggle necklace, worn

If it fails, we replace it.

Most women here own a drawer of gold that didn’t survive — faded at the clasp, green at the neck, worn twice and quietly retired. That is the part we decided to take responsibility for.

No return window

Not 14 days, not 30. If it failed, it failed — week two or month ten.

No store credit

You bought a piece of jewellery. You get a piece of jewellery.

Nothing to post back

Send a photo on WhatsApp. A person answers — no form, no ticket number.

Built for a Gulf summer, not a photo shoot.

Heat, humidity, chlorine, sea water and sunscreen are what actually kill plated jewellery here. Every choice below is about surviving them.

01 · The core

316L stainless steel

316L steel all the way through — not brass, not a plated alloy. When gold sits on top of brass, sweat reaches the brass, and that is what marks your skin. There is no brass under this gold.

02 · The finish

PVD gold plating

The gold is bonded to the steel in a vacuum chamber instead of dipped in a tank. No plated piece lasts forever, ours included — so we back it instead of promising it.

03 · The test

Shower, swim, sweat

Made to stay on through all of it. Rinse with fresh water after the sea or the pool and it lasts longer — but nothing here needs taking off at the door.

Hearts bracelet worn on wrist

A promise kept by a person, not a form.

Every brand in this market makes the same material claims, in the same words. When a piece fails, you get a claim form, a return window and a store credit.

We sell the same category of jewellery and we say less about it — because the promise we can actually keep is the one that happens after the sale. A WhatsApp message, a photo, and a replacement the same week. We are in Dubai, which is what makes that possible.

Read our story

Stay in touch

Hear when something lands

No codes, no weekly emails. New pieces when there are new pieces.

One email at a time, and an unsubscribe link in every one.

Before you buy

The questions we actually get

Can I really shower and swim in it?

Yes — that is what it is built for. Shower, swim, sweat, sea water. We say water-resistant rather than waterproof because that is the honest word: these pieces are made to stay on through water, not to live underwater. Rinse with fresh water after the sea or the pool and they last longer.

What is it actually made of?

A 316L stainless steel core with PVD gold plating, bonded to the steel in a vacuum chamber rather than dipped in a tank. Not brass, not a plated alloy.

What happens if it fades or breaks?

We replace it. Send a photo on WhatsApp — no return window, no store credit, nothing posted back. If the piece has been discontinued you choose another at the same price, or take a refund.

How fast is delivery, and what does it cost?

Next-day across the UAE, free on every order with no minimum. We do not ship outside the UAE yet — the guarantee only means something if we can get a replacement to you quickly.

Do you run sales?

No. A brand that replaces any piece that fails and also discounts every other week is telling you the price was never real. Ours is.